Top Ten SEO Steps recommended for a successful web campaign
Keyword Research & Selection
Competition Analysis
Site Structure
Content Optimization
Link Building
Social Media
PPC
Statistics Analysis
Conversion Optimization
Keeping It Up
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Keyword Research Tools:
Google: https://adwords.google.com/select/KeywordToolExternal
Yahoo: Gone (old overture tool is gone)
MSN: http://adlab.msn.com/Keyword-Research.aspx
Wordtracker: http://www.wordtracker.com/
Keyword Discovery: http://www.keyworddiscovery.com
Submit Express: http://www.submitexpress.com/keytracker.php
Paid Search Keyword Tools:
Google: https://adwords.google.com/select/KeywordToolExternal
7Search: http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx
Miva: https://account.uk.miva.com/advertiser/Account/Popups/KeywordGenBox.asp
Keyword List Generators and Misc:
Google: https://adwords.google.com/select/KeywordToolExternal
SEOBook.com: http://tools.seobook.com/keyword-list/generator.php
RustyBrick.com: http://www.rustybrick.com/keyword-phrase-tool.php
For Local keywords: http://5minutesite.com/local_keywords.php
Google Sets: http://labs.google.com/sets
Tag Clouds and keyword definitions: http://searchradar.webaroo.com/
Related Terms: http://www.kwmap.net/
Related Terms: http://www.urbandictionary.com/
Keyword Aggregators:
SEOBook: http://tools.seobook.com/keyword-tools/seobook/
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Top Ten Google AdWords Keywords Quality Score Tips
Posted in Top Ten SEO Resources | No Comments »
Geo targeted campaign to specific city
Use one exact matched and one phrase matched keyword per ad group
Use the keyword in ad title, text & display URL
Link the ad to a Landing Page that contains that keyword in the head and body
Increase your CTR.
Look into the speed of your landing page.
Try to create best performing ads.
Change your Call-to-Action.
Include the city’s name in your ad.
Duplicate the keywords you already have and add the city’s name to them.
Try to write ads that are different from your competitors’ ones.
Generate a search query report (daily or weekly) and see if you could add some negative keywords…
Include the target keyword in your meta tags and body of the landing page
PUNISHED FOR OTHERS’ POOR PERFORMANCE
We’ve seen advertisers who are doing everything right, but because their industry was/is plagued by shady affiliates or advertisers who’ve done a sloppy job with their campaigns, they struggle to get a decent quality score. And even when they do, the minimum first page bids are sometimes quite high.
LOOK OUT FOR IMPRESSION BLEEDERS
A solid CTR is the main factor in getting a good quality score so watch out for any keywords that are accumulating a high volume of impressions with a low CTR. Over time these keywords will erode your quality score.
DON’T COMPLETELY IGNORE BROAD MATCH
You might want to experiment with some broad match keywords as long as you can maintain a solid CTR – aim for at least your campaign’s average or better. This could help you discover some high value, high CTR keyword variations that you can add as phrase or exact matches (Just try to avoid one word broad match or keyword variation that are too generic because they may generate a high volume of impressions with a lower CTR).
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Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:
breaks search engine rules and regulations
creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site
unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.
A lot of what is known as black hat SEO actually used to be legit, but some folks went a bit overboard and now these techniques are frowned upon by the general SEO community at large. These black hat SEO practices will actually provide short-term gains in terms of rankings, but if you are discovered utilizing these spammy techniques on your Web site, you run the risk of being penalized by search engines. Black hat SEO basically is a short-sighted solution to a long-term problem, which is creating a Web site that provides both a great user experience and all that goes with that.
Black Hat SEO Techniques To Avoid
Keyword stuffing: Packing long lists of keywords and nothing else onto your site will get you penalized eventually by search engines. Learn how to find and place keywords and phrases the right way on your Web site with my article titled Learn Where And How To Put Keywords In Your Site Pages.
Invisible text: This is putting lists of keywords in white text on a white background in hopes of attracting more search engine spiders. Again, not a good way to attract searchers or search engine crawlers.
Doorway Pages: A doorway page is basically a “fake” page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher. Read more about doorway pages.
Black Hat SEO is tempting; after all, these tricks actually do work, temporarily. They do end up getting sites higher search rankings; that is, until these same sites get banned for using unethical practices. It’s just not worth the risk. Use efficient search engine optimization techniques to get your site ranked higher, and stay away from anything that even looks like Black Hat SEO. Here’s a few articles that can get you on the road to knowing search engine optimization:
Search Engines Define Spam
Google defines spam as “trying to deceive (spam) our web crawler by means of hidden text, deceptive cloaking or doorway pages.” You can report sites you suspect of spam at Google’s Report A Spam Result page.
Yahoo defines spam as “pages (that) are created deliberately to trick the search engine into offering inappropriate, redundant or poor-quality search results.” They have a pretty extensive list of what techniques they consider spam at their Yahoo Search Technology Content Quality Guidelines page.
MSN Search gives a few spamming techniques “discouraged” by MSN Search; among them are keyword stuffing, invisible text, or false links.
Ask defines spam as “the practice of purposely deceiving a search engine into returning a result that is unrelated to a user’s query, or that is ranked artificially high in the result set.” They give quite a few examples of search engine spam.
While not an exhaustive list of search engines, this should give you a good idea of what is considered spam by search engines.
Spam Techniques To Avoid
Invisible Text. Text that is the same color as the background pages; enables site owner to place more keywords on the page and attract more spiders.
Keyword Stuffing. Pretty much what it sounds like. Keyword stuffing consists of placing as many relevant or irrevelant keywords and phrases as you possibly can in content and Meta tags.
Unrelated Keywords. If you have a site about Depression era glass bowls and your keywords include “Viagra” and “Britney Spears”, that would be considered unrelated keywords.
Doorway Pages. Doorways are pages optimized only for search engine spiders in order to attract more spiders, thus more users. Usually optimized for just one word or phrase and only meant for spiders, not users. Read more about doorway pages.
Tiny Text/Alt Text. Tiny text consists of placing keywords and phrases in the tiniest text imaginable all over your site. Most people can’t see them, but spiders can. Alt text spamming is stuffing the alt text tags (for images) with unrelated keywords or phrases.
Mirror or Duplicate Sites. Don’t duplicate your site, name it something different, and submit it again. This is not only ill advised, but it borders on stupid. Search engines will know if you do this.
Submitting Repeatedly. Submitting your site to a search engine or directory repeatedly in a short period of time is a great way to get your site banned, or at least delayed. Read more about site submission.
Spam – Only Good For Breakfast
To recap: spamming the search engines may seem like the quick road to Easy Street, but it can get you in big trouble and is usually quickly discovered. The bottom line about spam and search engine optimization is this: a person who is determined to get around search engines, inflate their search rankings, or perform unethical SEO maneuvers is asking for trouble. Here are some good search engine optimization resources for beginners to SEO:
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Hallway Page
A hallway page is referred to as a web page that comprises the records of all the web pages as well as the links that later links up to the main website. The major reason why a hallway page is created is to help the search engine spider for indexing all the web pages and then later crawling into all the links which are made available in the hallway page. Generally the page ranks of these hallway pages are very high. Therefore this is an important consideration in emarketing.
Usually it has been seen that webmasters do not correctly adopt the seo technique. They are sometimes of the opinion that submitting a website and carrying out the seo services is very easy just as clicking a “accept” tab on any website. But then they usually fail to understand that the way in which they carry out these seo services is what will determine their page ranks in the search engines making the seo services more effective.
Hallway pages are one such seo technique that should be made use of by all the webmasters to grow on the search engine preferences. This is because some of the times the search engines give out ranks to the pages only as per the scoring given to the web pages by the search engine spider. Here comes the need for a seo technique that is Hallway pages. This seo technique will enhance your search engine page rankings and make your website appear in the first five results of the search engine pages.
This is because the hallway page that you will create will be linked up to all your doorway pages that you might have written for the purpose of seo optimisation. Then at appoint of time when these pages are submitted to any of the search engines the search engine spiders crawl into all these hallway pages and all the other branches that are connected to the links mentioned here. The search engine spiders indexes the pages that the website owner actually wants to get indexed. In this case or seo service the hallway pages that are crawled upon by the search engine spider will be ranked at a higher position than the pages that are individually submitted to the search engine by the web site owner himself. Therefore it is advisable for the seo service providers to advice the web masters to submit all their pages at one point of time.
In the recent times according to the seo analyzers it has been seen that the search engines give higher ranks to the main web page than any other webpage of your website. So it is advisable and also important for the seo service providers to advice the webmasters to link up the links to the main webpage of the website than making an altogether a different page as a hallway page. For gaining higher leverage all you can do is placing your hallway pages on a different domain which you may own and then submitting it to the search engines. Thus if correct seo techniques are opted for then you can always make your website rank higher in the search engines.
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http://www.alistapart.com/articles/accessibilityseo/
DESIGN AND CONTENT GUIDELINES:
Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images.
Make sure that your title and alt tags are descriptive and accurate. [...]
TECHNICAL GUIDELINES:
Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.
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